Research output

Article in Journal

Exploring value co-creation in Fan Fests: the role of fans (Forthcoming)

Citation
Kolyperas D & Sparks L (2017) Exploring value co-creation in Fan Fests: the role of fans (Forthcoming), Journal of Strategic Marketing.

Abstract
Fan Fests have recently provided various opportunities for host cities, organizers, sponsorsand fans, manifesting a modern intersected third place service setting (other than a stadium)where varied stakeholders can co-create value and sport experience and consumption can takedifferent forms and shapes. Yet, although Fan Fests are becoming integral parts of megaevents,research has fallen short of capturing the unique nature of such value co-creationecosystem, and the role of fans in such value co-creation environment. This paper takes upthis challenge and explores the still evolving nature of the Fan Fest, using a primarilyconsumer and participant focused approach in order to explore the experiences of a Fan Festand address questions of event construction, participation, organisation and consumption.Drawing on SDL and CCT perspectives we situate the role of fans in value co-creation in FanFests and provide implications for management and future research

Keywords
Value; Co-creation; SDL; CCT; Fan Fests; Sport

StatusAccepted
AuthorsKolyperas Dimitrios, Sparks Leigh
Date accepted by journal18/08/2017
PublisherTaylor and Francis
ISSN 0965-254X
LanguageEnglish

Journal
Journal of Strategic Marketing

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
My Portal