Article in Journal ()
Tinson J, Sinclair G & Kolyperas D (2017) Sport fandom and parenthood, European Sport Management Quarterly, 17 (3), pp. 370-391.
Research question: Sport fandom is acknowledged as offering consumers the opportunity to differentially engage as well as co-create value through network interaction, enhancing social well-being and social integration. However, recent research indicates that sport fandom escalates or de-escalates over time with calls to examine the intersection of parenting and sport fandom. This research focuses on mothers and fathers and examines how their sport fandom intensifies or declines as a consequence of having and raising children. This research will add to our understanding of fandom by identifying when and under what circumstances sport fandom is a bonding or detaching experience for parents and the role it plays in socialization and consumer behavior.
sport fandom; parenting; self-identity; social identity; children
|Authors||Tinson Julie, Sinclair Gary, Kolyperas Dimitrios|
|Publication date online||23/03/2017|
|Date accepted by journal||11/12/2016|
|Publisher||Taylor and Francis|
European Sport Management Quarterly: Volume 17, Issue 3