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Article in Journal ()

Categorizing Patterns and Processes in Retail Grocery Internationalisation

Citation
Burt S, Davies K, Dawson J & Sparks L (2008) Categorizing Patterns and Processes in Retail Grocery Internationalisation, Journal of Retailing and Consumer Services, 15 (2), pp. 78-92.

Abstract
The last two decades have been characterised by an increasing internationalisation of retail activity and a considerable number of academic attempts to classify or categorise this activity. A number of different classifications have been proposed based mainly on interactions amongst geographical spread, market entry, managerial outlook and managerial flexibility. However, an examination of three leading international grocery chains on such criteria reveals little communality in pattern or process. Instead internationalisation is marked by different, perhaps serendipitous, patterns and by periods of retrenchment and reconsideration of activities, within a generic strategy of front of store adaptation and back of store standardisation. Previous classifications are therefore partial, time-bound semi-descriptions which need to be supplemented by detailed long-term examination of the internationalisation activities and processes of individual companies.

Keywords
Retail; Internationalisation; Globalisation; Classification; Grocery

StatusPublished
AuthorsBurt Steven, Davies Keri, Dawson John, Sparks Leigh
Publication date03/2008
Publication date online18/10/2007
PublisherElsevier
ISSN 0969-6989
LanguageEnglish

Journal
Journal of Retailing and Consumer Services: Volume 15, Issue 2 (2008)

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