Research output

Article in Journal ()

Social belonging and the social collective: Understanding how processes shape youth markets

Citation
Tinson J, Piacentini M, Nuttall P & Cocker H (2017) Social belonging and the social collective: Understanding how processes shape youth markets, Marketing Theory, 17 (2), pp. 201-217.

Abstract
Adopting a relative perspective on poverty, this paper reflects on the social and psychological aspects of market access in a context of abundance. We consider the recent introduction of a consumption related adolescent youth ritual and the implications this has for those who are financially disadvantaged and their ability to negotiate and navigate the market. Using dimensions of market practice as a lens, we reveal a system that resists reduction to individual actors and demonstrate how and in what ways the social collective facilitates social belonging as well as promoting higher level educational goals. This has important consequences for our understanding of meaningful social practice as well as realizing what is being shaped through market practices.

Keywords
Social collective; belonging; youth; informal economies; youth ritual

StatusPublished
AuthorsTinson Julie, Piacentini Maria, Nuttall Peter, Cocker Hayley
Publication date06/2017
Publication date online17/11/2016
Date accepted by journal30/09/2015
PublisherSAGE
ISSN 1470-5931
LanguageEnglish

Journal
Marketing Theory: Volume 17, Issue 2

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