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Article in Journal ()

Is it realistic? The Portrayal of Pregnancy and Childbirth in the Media

Citation
Luce A, Cash M, Hundley V, Cheyne H, van Teijlingen E & Angell C (2016) Is it realistic? The Portrayal of Pregnancy and Childbirth in the Media, BMC Pregnancy and Childbirth, 16, Art. No.: 40.

Abstract
Background 

Considerable debate surrounds the influence media have on first-time pregnant women. Much of the academic literature discusses the influence of (reality) television, which often portrays birth as risky, dramatic and painful and there is evidence that this has a negative effect on childbirth in society, through the increasing anticipation of negative outcomes. It is suggested that women seek out such programmes to help understand what could happen during the birth because there is a cultural void. However the impact that has on normal birth has not been explored. 
Methods 
A scoping review relating to the representation of childbirth in the mass media, particularly on television. 
Results 
Three key themes emerged: (a) medicalisation of childbirth; (b) women using media to learn about childbirth; and (c) birth as a missing everyday life event. 
Conclusion 
Media appear to influence how women engage with childbirth. The dramatic television portrayal of birth may perpetuate the medicalisation of childbirth, and last, but not least, portrayals of normal birth are often missing in the popular media. Hence midwives need to engage with television producers to improve the representation of midwifery and maternity in the media.

Keywords
Medical model; Reality television; Labour; Medicalization; Midwifery

StatusPublished
AuthorsLuce Ann, Cash Marilyn, Hundley Vanora, Cheyne Helen, van Teijlingen Edwin, Angell Catherine
Publication date29/02/2016
Publication date online29/02/2016
Date accepted by journal12/02/2016
PublisherBioMed Central
ISSN 1471-2393
LanguageEnglish

Journal
bmc Pregnancy and Childbirth: Volume 16

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