Research output

Article in Journal ()

Evidence supports plain tobacco packaging to improve public health

Citation
Moodie C & Bauld L (2015) Evidence supports plain tobacco packaging to improve public health, Pharmaceutical Journal, 294 (7843/4), pp. 15-16.

Abstract
First paragraph: Tobacco companies rely heavily on packaging to create and drive brand image in order to attract new consumers to their products and create brand loyalty. Standardising pack appearance by introducing laws that enforce plain tobacco packaging may contribute to a reduction in smoking rates and improve public health.

StatusPublished
AuthorsMoodie Crawford, Bauld Linda
Publication date08/01/2015
PublisherRoyal Pharmaceutical Society
ISSN 0031-6873
LanguageEnglish

Journal
Pharmaceutical Journal: Volume 294, Issue 7843/4 (2015)

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