Research output

Article in Journal ()

Social Collective Decision-Making among Adolescents: A Review and a Revamp

Citation
Tinson J & Nuttall P (2014) Social Collective Decision-Making among Adolescents: A Review and a Revamp, Psychology and Marketing, 31 (10), pp. 871-885.

Abstract
This article revamps the work of Ward and Reingen (1990) to examine adolescent normative behavior in a social collective decision-making group. This is of particular importance as it will enhance an understanding of the youth market both through the social context employed here as well as the social interaction that occurs when adolescent decisions are made. Employing a diachronic qualitative methodology, this research explores collective decisions made by adolescents on a high school prom organizing committee and reveals influencing strategies (e.g., coalition formation, bargaining) as well as approaches to managing conflict and conflict resolution. A model is proposed, which examines the role of both intra- and intercoalition formation and subsequent influence on decision making. Identification of conflict resolution strategies (e.g., yielding, dominating, and disassociation), employed at different stages of preparation for this event, are recognized as having both theoretical and practical marketing managerial implications.

StatusPublished
AuthorsTinson Julie, Nuttall Peter
Publication date10/2014
PublisherWiley-Blackwell
ISSN 0742-6046
LanguageEnglish

Journal
Psychology and Marketing: Volume 31, Issue 10

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
My Portal