Research output

Chapter (in Edited Book) ()

The Formation of Image over Time – do Chinese, British and Swedish Consumers buy the same thing in IKEA?

Citation
Burt S, Johansson U, Thelander A & Anselmsson J (2010) The Formation of Image over Time – do Chinese, British and Swedish Consumers buy the same thing in IKEA?. In: Burt S, Johansson U, Thelander A (ed.). Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118, Lund, Sweden: Lund University Press, pp. 97-110.

StatusPublished
EditorBurt S, Johansson U, Thelander A
AuthorsBurt Steven, Johansson Ulf, Thelander Asa, Anselmsson Johan
Title of seriesLund Studies in Economics and management
Number in series118
Publication date2010
URLhttps://lup.lub.lu.se/search/publication/2007272
PublisherLund University Press
Place of publicationLund, Sweden
ISSN of series 0284-5075
ISBN 978-91-85113-42-2
LanguageEnglish
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