Research output

Article in Journal ()

Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy

Citation
Stead M, Angus K, MacDonald L & Bauld L (2014) Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy, Alcohol and Alcoholism, 49 (3), pp. 317-320.

Abstract
Aims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.

Keywords
alcohol; marketing; industry; glassware; policy; content analysis

StatusPublished
AuthorsStead Martine, Angus Kathryn, MacDonald Laura, Bauld Linda
Publication date05/2014
Publication date online09/01/2014
Date accepted by journal25/11/2013
URLhttp://alcalc.oxfordjournals.org/…08/alcalc.agt178
PublisherOxford University Press
ISSN 0735-0414
LanguageEnglish

Journal
Alcohol and Alcoholism: Volume 49, Issue 3

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
My Portal