Research output

Article in Journal ()

Promotion of electronic cigarettes: tobacco marketing reinvented?

Citation
De Andrade M, Hastings G & Angus K (2013) Promotion of electronic cigarettes: tobacco marketing reinvented?, BMJ, 347, Art. No.: f7473.

Abstract
Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.

Keywords
electronic cigarettes; e-cigarettes; regulation; advertising; tobacco industry; tobacco harm reduction; stakeholder marketing; mass media; content analysis

StatusPublished
AuthorsDe Andrade Marisa, Hastings Gerard, Angus Kathryn
Publication date12/2013
Publication date online22/12/2013
URLhttp://www.bmj.com/content/347/bmj.f7473
PublisherBMJ Publishing Group
ISSN 0959-8138
LanguageEnglish

Journal
bmj: Volume 347

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