Article in Journal ()
De Andrade M, Hastings G & Angus K (2013) Promotion of electronic cigarettes: tobacco marketing reinvented?, BMJ, 347, Art. No.: f7473.
Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.
electronic cigarettes; e-cigarettes; regulation; advertising; tobacco industry; tobacco harm reduction; stakeholder marketing; mass media; content analysis
|Authors||De Andrade Marisa, Hastings Gerard, Angus Kathryn|
|Publication date online||22/12/2013|
|Publisher||BMJ Publishing Group|
bmj: Volume 347