Dr Seda Erdem

Economics 3B89 University of Stirling Stirling FK9 4LA United Kingdom

About me

Seda Erdem is a senior lecturer in applied economics and the Research Coordinator of the Economics Division. She is also a member of Stirling Behavioural Science Centre. Previously, she was a research fellow at the Department of Health Sciences, University of York.Seda had her MSc in Resource Economics from the University of Massachusetts in Amherst, USA. She studied industrial organisation, food safety economics, risks and decision-making models. She then moved to Manchester, the UK to complete her PhD in Economics. Her research focussed on eliciting preferences using stated preference techniques in the context of food safety. She then moved to the University of York to be a part of a research group studying public preferences for health service innovations and decision-making between various innovation options. Since then she has involved in many research projects focussing on eliciting individual's preferences and choices, perceptions, and decision-making in various contexts in the fields of food, health, and marketing. Her research combines ideas from economics and behavioural science and utilizes techniques from both disciplines. Seda's another interest includes designing surveys and advancing the survey methodology.

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
My Portal