Gold for Stirling internal communications campaign

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14 July 2017

The University of Stirling has won the Gold Award for Best Internal Communications Campaign at the 2017 Heist Awards in Manchester.

The Communications, Marketing and Public Engagement team picked up the coveted prize at a ceremony at The Principal hotel for its You Can Make It Happen campaign which supported the launch of the University’s Strategic Plan 2016 - 2021.

All teams within the directorate, including communications, marketing, social media and web development, contributed to the campaign delivery which aimed to raise awareness of the Plan’s objectives and increase staff engagement.

Engaged

The judges were looking to reward a refreshing, innovative initiative that engaged internal stakeholders and praised the campaign, commenting: ''The University of Stirling tackled the extremely important issue of staff engagement at the point of a new strategic direction.

“Their ambitious and thorough approach has demonstrated fantastic efforts from a newly formed team.''

The campaign was brought to life across a suite of channels, from banners and posters to screensavers, lanyards and the staff newsletter, Staff Roundup.

A microsite, which staff members were encouraged to view, hosted a promotional video reinforcing the messages shared at the launch event.

Jennifer Harrison, Director of Communications, Marketing and Public Engagement at the University, said: “We're delighted to win the Heist Gold Award against some stiff competition. The 'You Can Make It Happen' campaign was a truly collaborative project involving staff at all levels in every faculty and directorate.

“It's fantastic that these efforts have been recognised by the sector and we can share this award with all our colleagues at Stirling."

The Heist Awards celebrate the excellence and innovation of everyone involved in education marketing in the UK. A full list of winners from the evening can be found on the Heist Awards website.

Background information

Media enquiries to Corrie Campbell, Communications Officer, on 01786 466 169 or c.r.campbell@stir.ac.uk.

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