MODULE CODE: RMKU9MC
Credit Value: 20
Module Coordinator: Mr Eric Calderwood
Contact Hours: 22 Lectures, 8 Seminars
Assessment: 50% Coursework, 50% Examination
Retailing is one of the largest, most accessible and dynamic sectors of many economies. In the UK retail companies are amongst the largest and most innovative of all businesses and the status of the sector within the economy has grown accordingly. Retailing as a business is also one that most people have experienced in some way, whether as an employee or as a consumer.
Working within a framework of constant changes, retailing provides a vibrant and exciting subject to study. Retailers are major recruiters of graduate talent to manage retail shops and businesses and to work in specialist retail functions. Important opportunities for graduates are also available in smaller retail businesses.
The module is part of the portfolio of retail programmes from the Marketing and Retailing Division.
This module introduces students to retailing and provides an understanding of the business strategies, operations, formats and environments through which retailing is carried out. By the end of the module students will be able to:
After the completion of the module students should be able to develop:
This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester