RMKU9R4 - Retail Studies (Spring, Elective)

MODULE CODE:                 RMKU9MC

Semester:                         Autumn

Credit Value:                     20

Module Coordinator:         Mr Eric Calderwood

Contact Hours:                  22 Lectures, 8 Seminars

Assessment:                     50% Coursework, 50% Examination

Module Overview:

Retailing is one of the largest, most accessible and dynamic sectors of many economies.  In the UK retail companies are amongst the largest and most innovative of all businesses and the status of the sector within the economy has grown accordingly.  Retailing as a business is also one that most people have experienced in some way, whether as an employee or as a consumer.

Working within a framework of constant changes, retailing provides a vibrant and exciting subject to study.  Retailers are major recruiters of graduate talent to manage retail shops and businesses and to work in specialist retail functions.  Important opportunities for graduates are also available in smaller retail businesses.

The module is part of the portfolio of retail programmes from the Marketing and Retailing Division.

This module introduces students to retailing and provides an understanding of the business strategies, operations, formats and environments through which retailing is carried out. By the end of the module students will be able to:

  • Account for and explain retail change
  • Discuss the main types of businesses and strategies in retailing
  • Detail the merits of various locational choices  for retailers
  • Comprehend the operational  issues in retailing
  • Undertake more specialist study in retailing
  • Understand the opportunities for graduates in retailing

  Learning Outcomes:

 After the completion of the module students should be able to develop:

  • The critical understanding of business and marketing from both academic and practitioner perspectives
  • An in-depth and balanced appreciation of the theoretical foundations of marketing alongside current and emerging practitioner applications including marketing decisions, consumer behaviour and market research methods
  • The impact of environmental forces on organisations including legal, market, ethical, social and technological change issues
  • A critical understanding of the impact of sustainability, stakeholder management, ethics, and risk management on marketing decisions and performance
  • A deep appreciation of customers including customer expectations, service and orientation
  • An ability to interact and study with others and to constructively practice multiple management skills including communication, problem-solving, data analysis, independent action and teamwork.

 This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon