Leisure Management and Consumption (LEIU9LM)


MODULE CODE:         




Credit Value:             


Module Coordinator:  

Dr Gary Sinclair

Contact Hours:         

22 Lectures, 8 Seminars


50% coursework, 50% examination

Module Overview:

The module incorporates the managerial and marketing considerations that are essential to our understanding of leisure as a business. The study of leisure in the module involves a variety of contexts including but not limited to sport, tourism and the creative industries. This requires a range of management issues to be considered, such as planning and development.  It also requires an appreciation of the framework in which leisure operates as a business at different geographical levels and the associated logistical and operational issues. 

There is also emphasis on the behaviour of consumers in leisure contexts, focusing on psychological and socio-historical theoretical frameworks that inform such behaviour. Additionally, the module will focus on issues concerning the wider societal importance of leisure, its impact and legacy. 

The module uses principles and case studies to illustrate the challenges in managing for leisure.  Examples of events are used to exemplify the role of management in terms of strategy, impacts and planning outcomes in the context of mega events such as the Olympics.

 This module does not assume any prior knowledge of Leisure, Sport Marketing or Management Studies as academic subjects and students from all disciplines within the University are welcome to participate.

The module will address the following areas:

  • Understanding leisure: The meaning and value of leisure, the growth and development of leisure, how managerial and marketing concepts can be applied in different leisure contexts
  • Issues in leisure management: the specific leisure management issues in context.
  • Sport and leisure events: Strategy, impacts and their scope: issues surrounding sporting events such as the use of events as a catalyst for regeneration and community participation;
  • The creative industries: issues concerning leadership and entrepreneurship and work and careers in creative industries, consumption of music and leisure events
  • Understanding tourism:exploring themes within the context of the tourism industry and how tourists contribute to the development of tourism 

Learning Objectives:

By the end of this module, you will have developed knowledge and understanding of

  • the meaning and value of leisure
  • the growth and development of leisure
  • how managerial and marketing concepts can be applied in different leisure and sporting contexts
  • leisure experiences in contemporary society
  • sport and leisure events: strategy, impacts and their scope

This aims to provide the opportunity to develop skills in:

  • synthesising information from a number of sources
  • researching and evaluating source material
  • preparation for, and participation in, discussion
  • presenting material in the written form
  • effective problem solving and decision making
  • To improve time management skills, including the ability to work to deadlines

Learning Outcomes:

After completion of the module students should be able to:

  • Demonstrate a critical understanding of the business and marketing of leisure from both academic and practitioner perspectives.
  • Demonstrate a deep appreciation of leisure industry customers including customer expectations, service and orientation
  • Demonstrate an ability to understand the development of appropriate marketing strategies within a changing leisure industry environment to meet various business, marketing and stakeholder demands
  • The competence to develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning

Suggested Reading

Leisure & Tourism Texts:  The books most relevant to the module content are:

Page, S and Connell, J (2010).  Leisure, an introduction.  Essex, Pearson Education Limited

Torkildsen, G. (2005) Leisure and Recreation Management, 5th ed., London: Routledge. An excellent book with the opening chapters particularly useful if you have not taken the Introduction to Leisure (LEI9LS) module.

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

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