MGTU9S1 - The Global Business Environment: An Introduction

MODULE CODE:         




Credit Value:             


Module Coordinator:  

Linda McGilvray

Contact Hours:         

22 Lectures, 8 Seminars


40% coursework, 40% examination, 20% class test

Module Overview:

Organisations are entities made up of different elements which are interconnected with the external environment. This environment includes a diverse range of influences e.g. economic, demographic, social, political, legal, technological etc. which impact business activity in a variety of ways. This module is designed to provide a foundation for all undergraduate students to better understand the ways in which the external business environment both evolves and affects the process of transformation (from input to output to consumption) and explores how resources are managed and developed. The design and consumption of output (e.g. products, services and brands) are also examined.

Learning outcomes

  • Establish the external and internal contexts within which business organisations exist and operate
  • Develop awareness of the evolving complexities of the business environment that shape the structure and performance of an organisation
  • Apply theories and concepts associated with management and business practice to contemporary contexts and specific case studies
  • Introduce broad approaches to organisation and management
  • Present material in both written scholarly essays and oral presentations
  • To work as an effective team member
  • Effectively link theory and practice by using case studies to identify and illustrate business problems and solutions
  • Ability to research and select relevant reading material (i.e. printed, electronic, broadcast)
  • To develop effective problem solving and decision-making skills
  • Ability to construct a reasoned argument
  • Problem identification and solution-oriented problem solving

By the end of the module, students should be able to develop:

  1. The critical understanding of business and marketing from both academic and practitioner perspectives
  2. An understanding of the impact of environmental forces on organisations including legal, market, ethical, social and technological change issues
  3. A critical understanding of the impact of sustainability, stakeholder management, ethics, and risk management on marketing decisions and performance
  4. An ability to interact and study with others and to constructively practice multiple management skills including communication, problem-solving, data analysis, independent action and teamwork
  5. Further contemporary and pervasive issues such as creativity, collaboration, innovation, responsibility, commercial awareness and entrepreneurship
  6. The competence to develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning


Suggested Reading

  • Core text: Worthington & Britton, The Business Environment (6th Edition, 2009)


    This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

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