BUSU9EN: Entrepreneurship

Semester: Spring

Level: 10

Credit Value: 20

Module Coordinator: Dr Suzanne Mawson, Management Work & Organisation Division

Contact Hours: 30 hours

 

Aims:

This module aims to provide an introduction to entrepreneurship, blending theory with practical business planning skills. It will challenge traditional conceptions of “entrepreneurship” and encourage critical reflection of the many different forms of entrepreneurship that impact our society today. Students will be expected to discuss entrepreneurship in a wider and evolving context, appraising the importance and impact of different forms of entrepreneurship, from both venture creation and venture growth perspectives. Practical experience in opportunity generation and business plan development will also be emphasised, with students expected to prepare and present a business plan for assessment for a venture of their choice.

Learning Outcomes:

By the end of this module students will be able to:

  • Demonstrate knowledge of the theories underpinning the discipline of entrepreneurship.
  • Critically assess and discuss various forms of entrepreneurship, including their context, characteristics and their societal impact.
  • Develop a business idea and appropriate business plan, drawing on relevant theory.
  • Apply the theories and concepts of new business creation and growth to real-world cases.

Assessment:

  • 30% Group assignment: In groups of 4, identify a business opportunity and develop an appropriate business plan. Time will be allocated to this process during tutorials. There will be an assessed presentation of the business plan in tutorial, prior to final submission. [Presentation 10%; Submitted business plan 15%; Peer assessment 5%].
  • 70% Individual assignment: Drawing on theory discussed in class, as well as the concepts operationalised during the production of the business plan, identify and discuss the growth options for a selected entrepreneurial organisation. Maximum 2,000 words.

 

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon