Managing Multinationals (IBUP005)

This module information is representative of what is included in the module in a given year. Details of actual reading, lectures and coursework may vary year to year and will be available at the beginning of the semester.

 

Module Co-ordinator

Dr Swapnesh Masrani

Semester

Autumn

Level

11

Credit value

10

Contact hours

15 hours of lectures and 5 hours of seminars

Assessment

100% Coursework:

50% Case analysis and presentation
50% Individual Essay

Objectives

This module introduces students to the international business and the opportunities and threats that exist within the changing global environment through the study of Multinational Enterprises (MNEs) in the 21st century.

The phenomenal growth of MNEs in the 20th century means that they now impinge on the lives of almost everyone as customers, employees, shareholders, and regulators. Today MNEs undertake most of the global trade, control large quantity of resource and are a source of major employment. They are distinct from domestic firms in that majority of their activities occur beyond the borders of their own countries. As a result, they find themselves exposed to the complex international political environment and subject to media attention.

The module is designed for student pursuing a career with a global dimension. It will be particularly useful for students interested in working in multinationals or those interested in understanding its operations.

 

Module Objectives

The module is designed for student pursuing a career with a global dimension. It will be particularly useful for students interested in working in multinationals or those interested in understanding its operations. The key objectives are:

  1. Define and describe the MNEs;
  2. Pressures of operating in international context;
  3. Identify and analyse strategies and structures of MNEs;
  4. Analyse strategies of sustaining cross-border innovation;
  5. Analyse strategies of sustaining cross-border collaborations;
  6. MNEs from Emerging Markets;
  7. Discuss challenges facing MNEs in the 21st century.

 

Learning Outcomes

Specific knowledge and understanding of current developments in the subject:

  • Developing a critical awareness of the relevance and complexity of International Business (IB) activities
  • Understanding and analysing the external environmental contexts of contemporary international organisations
  • Being able to apply or adopt key IB theories, concepts and practices
  • Developing an in-depth understanding of challenges and opportunities that exist in the developed and emerging markets
  • Understanding the importance of sustainability, ethics and risk management in the international context
  • Developing the skill to analyse data, understand its relevance and use it for evidence-based decision making
  • Developing, presenting and communicating arguments logically in written and verbal form and understanding basic principles of research
  • Working effectively as an individual as well as part of a team

Generic skills:

  • Information gathering (through online research)
  • Oral communication (through presentations)
  • Written communication (through writing of reports)

Cognitive:

  • Critical reasoning and analytical skills

 

Introductory reading

The core text book for this module is:

Bartlett and Beamish (2013), Transnational Management: Text and Cases, McGraw-Hill (7th edition)

 

 

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