The Marketing and Retail Division comprises academics with internationally recognised research expertise in consumer research and retail management. The principal aims of the Division are to create original, significant and rigorous quality research outputs, to effectively disseminate these findings to a wide audience, to generate research income, to be innovative in teaching delivery and, importantly, to seek effective ways in which to enhance the student learning experience.
In addition to excellent, high-quality research output we are actively involved with industry, government and the wider academic community. The well-established Institute for Retail Studies as well as the relatively new centre for Consumers, Cultures and Society are housed within the Marketing and Retail Division. These hubs seek to support and develop advancement in ideas and policy and to encourage wider discussion of issues that pertain to Marketing and Retail both nationally and internationally.
TOP RANKINGS FOR MARKETING
The University of Stirling Management School's Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the TOP 20 in the UK. These results are published by the Complete University Guide 2016.
For further information please visit the Complete University Guide Website here
Marketing is about creating and sustaining mutually satisfying exchanges of value between an organisation and its customers and, as such, is both a function in organisations and a way of thinking about business.
Retailing is a large and diverse industry that contributes significantly to the overall economy, as well as something that we as consumers experience regularly as part of our everyday lives. Understandably, the retail industry attracts a lot of attention from governments, the media and consumer groups.Read more
Retailing is a very large and diverse industry that contributes significantly to the overall economy, as well as something that we as consumers experience regularly as part of our everyday lives.Read more
Marketing is about creating, communicating, and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.Read more about Marketing