6.00PM - 8.00PM
Venue: Pathfoot Lecture Theatre, Pathfoot building, University of Stirling
The University of Stirling and the division of Communication, Media and Culture invite you to attend the Professorial Inaugural Lecture of Professor Richard Haynes on "Media Sport: Meaning, Money & Power".
The field of media sport studies has developed rapidly over the past decade as research has focused on media sport histories, the political economy of media sport, the interpretation and analysis of media sport texts, sport and communications management, digitally networked media sport, and media sport audiences. Drawing on the multidisciplinary traditions of media and communications as a field of empirical and critical enquiry, scholars have developed a sub-field that is genuinely international and has contributed some key works to the broader analysis of contemporary media and culture. Key questions regarding media sport and social trends in our times all relate to three overarching concepts: digitisation; globalisation; and commodification. All three processes inform and motivate academic research on media and communications, not least because they have had a profound influence on how the media are produced, distributed and consumed. In this lecture Professor Haynes will investigate these broad sociological themes through a critical analysis of 'media sport', focusing on issues associated with meaning, money and power to explore the contemporary interrelationships between the media and sports industries. Drawing on a range of empirical studies and theoretical debates in the field the lecture will argue that the study of media sport opens up opportunities to explore and critique our broader conceptual understanding of digitisation, globalisation and commodification in sophisticated and complex ways, thus bringing the study of media sport in to the foreground of media and communication studies.
The lecture will be followed by a drinks reception in Pathfoot Crush Hall.
RSVP: To reserve a place, contact