Lisa Campbell

BA (Hons) Marketing

UK
Marketing & Communications Manager – Conventions, Bids & Brand Engagement, Glasgow City Marketing Bureau

Briefly describe your career history to date:
Various marketing positions in both the public and private sector. 

What attracted you to this career?
The creativity and variety of executing marketing plans and the opportunity of bringing a brand to life.

How did you get into your current job? 
Each position I secured after I left University helped me build and develop my knowledge and skills of marketing. I am currently Marketing Communications Manager with Glasgow City Marketing Bureau. 

Describe what your current job involves: 
I am part of the Marketing Communications team for Glasgow City Marketing Bureau, focusing specifically on bids and brand engagement. 

Describe a typical working day: 
At any one time I work across a number of projects simultaneously with various partners. A typical working day involves project status checks, meeting with creative agencies and project meetings with partners. 

In what way did your time at Stirling shape your career to date?
Stirling provided both the academic knowledge and practical experience of executing marketing activity. The degree programme exposes you to various aspect of marketing such as product development, advertising, and consumer behaviour, so this helps you identify what aspects of marketing appeal to you most. This helps you apply for appropriate marketing graduate positions. 

List three things that you love about your job:
Creativity, project variety and being part of the brand Glasgow: Scotland with Style. 

List three things you dislike about your job:
The reality is a job in Marketing can be very pressured with long working hours, however being able to work with a brand you love everyday provides a great deal of job satisfaction. 

What advice would you give to current students in terms of preparing for life after graduation?
A career in marketing can be very competitive, gain as much paid or unpaid marketing work experience whilst studying at University.

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