Internship Case Study

Ross Wallace

Law Student
Summer Internship 2014
Membership Administrator and Events Co-ordinator at Scottish Tourism Alliance

Who was your internship with?

I worked with the Scottish Tourism Alliance (STA) which was established in 2012, evolved from the Scottish Tourism Forum, established in 1998, to act as ‘the voice of the tourism industry in Scotland’.

The STA is an independent trade body comprising of trade associations, individual businesses, marketing services and local area tourism groups who earn their living from tourism or have an active interest in tourism.

On behalf of their members they:

  • collaborate with and represents industry views to government and agencies;
  • offer advice and information to its members on key industry matters;
  • provide a platform for networking across industry sectors through regular events.

How did you find out about the internship?

I received an email from a member of staff in the Law School who advertised the opportunity. It sounded interested so I applied. The paid summer internship was part of The Stirling Internship Programme.

What do you see as the benefits of an internship with a smaller organisation?

I feel like the one of the main benefits is that you immediately feel like part of the team as you meet and get to know everyone quickly. Another benefit is that you can get the opportunity to learn from most of the people in the workplace as you see them regularly.

How do you think the internship has helped towards planning your future career?

I feel the internship has focused me more in terms of what I want to try and do for my career. I could possibly see myself returning to the tourism industry in some form but I now feel like I need to focus specifically on working towards a job that relates directly to what I am studying at university. It has motivated me to work even harder for my degree and made me realise how important it is to enjoy the work you do.

What did you enjoy most about the internship?

I most enjoyed when the responsibility for Golf Tourism Scotland was handed over to me – it almost felt like a promotion! The greater variety of work was very exciting and it was nice to work in an industry I had always been interested in. I still feel like I would have enjoyed the internship without that but it really made it special.

What skills do you feel you have gained from the internship?

Communication skills are something I have really improved on after constantly being in contact with my colleagues and other people within the industry. I also believe I have gained skills in simple things such as emails and the organisation of work. I did not expect to gain skills in website maintenance and the creation of newsletters, but I have.

What advice would you give to students considering applying for an internship through this programme next year?

Get your CV and basic cover letter sorted out early – that will save a lot of time when it comes to actually applying. The Careers and Employability Service were incredibly helpful with mine so be sure to give them a visit. Make sure you prepare well for any interviews you get – it’s vital to impress and know what you are talking about.  Also, think about what you want to achieve from an internship. You want to finish your three months and really feel like you have gained a lot.

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