Be the difference
Stand out from the crowd

Photography

Photography is a key element of our brand. Images should engage the audience with their warm and genuine real-life quality.

We have split our photography into three categories: 

Ideal images:

  • Have a reason for being there beyond filling space 
  • Have a sense of space, light and energy 
  • Are full of natural light 
  • Have depth of field with the focus on a key item or individual 
  • Bring a feeling of real life that isn’t hazy, saturated or overtreated 
  • Have portrait and landscape versions of each image so it is flexible to use across all media channels. 

Portraits

It is important that we capture personality and enthusiasm.

Our portraiture has to capture subjects within the events of their day. Active not passive. 

Please remember

Keep it real 

The scene should feel completely natural and believable and never contrived. The subject should not be obviously styled/made-up/posed. Lighting should always be natural. 

Warmth 

From the natural behaviour of the subject, colour in the shot, lighting and context, photography should always be warm. 

Simply styled 

Allowing space around the subject for additional messaging.

Life on campus

It is important that our audiences see themselves in our lifestyle photography.

Life on campus photography has to capture everyday life events.

Our lifestyle photography has an important role in reinforcing the essence of our brand personality.

Please remember

Keep it real 

The scene should feel completely natural and believable and never contrived. The subject should not be obviously styled/made-up/ posed. Lighting should always be natural. 

Warmth 

From the natural behaviour of the subject, colour in the shot, lighting and context, photography should always be warm. 

Simply styled 

Allowing space around the subject for additional messaging.

Landscape

Capture the natural beauty of the campus and its surrounding locations.

Use interesting points of view and a sense of atmosphere.

Photography don'ts

Photography 'how to' guidelines

For information on:

  • Commissioning or conducting photography (including Model Release Form)
  • Digital Media Library
  • Photography style
  • Photographer Copyright Form

see our photography and videography 'how to' guidelines.

Contact us

Communications, Marketing and Public Engagement

2B10 Cottrell Building
University of Stirling
Stirling, FK9 4LA

marketingtools@stir.ac.uk

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
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