The logo is the most visible element of our identity. Logo downloads are available for internal members of staff only. If you are an agency or third party, please contact the Marketing Team with your requirements. Always use the master logo for reproduction.
Our primary logo is the full colour primary logo in Pantone 349. Please use this option where possible. Alternative colour variants have been created based on our primary logo and follow the same principles and rules of application. You must always use master artwork when reproducing the logo.
In 2017 to celebrate the University of Stirling's 50th Anniversary, an anniversary logo has been developed. Please use these versions in place of our standard logo on materials which have a lifespan no longer than 2017. Refer to the 50th Anniversary badge guidelines for more information.
Our logo is made up of two basic elements. The 'wordmarque' relates to the words 'University of Stirling'. The wordmarque and the crest should never be separated, except for use as a social media avatar. Please refer to the social media avatar guidelines for more information.
Our logo needs to stand out. If there are lots of other elements crowding around it, it loses impact.
The exclusion zone refers to the minimum amount of space we should have around the logo. It’s worth remembering that this is just a minimum – it’s better to give the logo more space than this.
We measure the exclusion zone by taking the height of the crest and using it to mark out the surrounding area. No other elements should encroach on this clear space.
It’s also important to keep our logo legible, so we have provided a minimum size for reproduction.
The primary position for the logo is either top or bottom right.
In some cases the top or bottom right may not be suitable eg. web applications. In this case the logo can be placed in the left hand corner.
All faculties and professional services use a subtitled logo which features the faculty/service name below the University logo. Examples of this may be for stationery.
All faculty headings should appear in the approved University fonts.
2B10 Cottrell Building
University of Stirling
Stirling, FK9 4LA