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Words we like

Our communications should use language that reflects our brand values of excellence, openness and ambition. The more consistently we do this, the more likely it is that people will understand what makes us special.

Here is a useful guide to express our brand.

Excellence

create
imagine
inspire
redefine
reshape
initiate
innovative
cultivate
kick-start
catalyst
new direction
game changing
unconventional
breaking new ground
change making
forward thinking
proactive
pioneer
spearhead
forefront
leading
propelling
forging
focus
impact

Openness

transparency
warmth
welcome
trustworthiness
expansive
truthful
credible
honesty
embracing
approachable
supportive
sincerity
open/broad minded
non-judgemental
tolerant
enlightened
free thinking
straight talking
receptive
brave
bold
community
collective
inclusive

Ambition

explore
discover
seek
journey
question
driven
pursue
enquire
restless
search
probe
delve
dig
unravel
critical thinking
investigate
inquisitive
fascinate
fuel
heart
dedication
belief
purpose
energy
zest
determination
desire
spirit

Contact us

Communications, Marketing and Public Engagement

2B10 Cottrell Building
University of Stirling
Stirling, FK9 4LA

marketingtools@stir.ac.uk

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
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