Be the difference
Play your part

Brand principles

We have some tips to help you apply our brand for maximum impact.

Be confident, not cluttered

  • Say one thing very clearly rather than lots of things badly
  • Use concise, confident copy
  • Be bold and simple in your designs

Less is more

  • All designs should be simple, modern and aspirational
  • Less is definitely more – including content
  • Each element within a piece of communication should have an explicit reason for being there

Don’t be afraid of white space

  • Don’t feel the need to fill spaces
  • White space helps give a feeling of lightness and allows messages to shine

The details matter

  • Make sure all designs are well crafted and attention is paid to the detail - for example, spell-check copy and ensure good text and image placements.
  • These small details add up to a premium, quality feel.

Contact us

Communications, Marketing and Public Engagement

2B10 Cottrell Building
University of Stirling
Stirling, FK9 4LA

marketingtools@stir.ac.uk

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
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